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10/22/14 Author: Julian Pscheid

How the convergence of product development and marketing in the digital space affects your strategy

Over the last five years we have witnessed a dramatic change in the way software is used to build connections with consumers and build brand loyalty. Audiences are more often engaged through software mediated channels than ever before. This change necessitates a new way of planning digital marketing efforts, since the best marketing programs now cross over between traditional online promotions and product development.

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