Events

Strategies for Optimizing Your Website’s Search-ability

Trust from users and from search engines is imperative to success. It was not that long ago when common belief held that search marketing was primarily for direct response advertising. But marketplace dynamics, economic factors, more sophisticated marketers and, most importantly, more advanced analytics, have turned this long-held notion on its head.

Tuesday, April 28, 2009, 5:30 PM | Living Room Theaters, Portland, OR

Strategies for Optimizing Your Website’s Search-ability

In this one-hour session, Jonathon Hensley, CEO of Emerge Interactive (formally Empire Group, Inc), will discuss creating search profiles, the anatomy of search, current best practices for search optimization, emerging trends and the growing role of social media. This session goes beyond the theory and into the practical application of these principles, including some the tools you can use to help build, maintain and measure the ROI of your search engine strategies-don't miss out!

 
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Emerge Interactive

We know... You might be asking yourself, what is going on?
We're very excited to announce that after 10 years as Empire Group we have changed our name to Emerge Interactive as part of a repositioning strategy to better communicate the company's status as a full-service digital agency. With the support of a remarkable assembly of clients and partners and an expanding service offering over the last 3 years the company has outgrown its old name. Welcome to the new website!

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