expertise > our services

getting from the vision
to the results

How does a company get from that initial creative spark about their online presence to delivering relevant, meaningful results to its audiences?

our services

 

strategy

First and foremost, an effective online strategy provides the detailed plan for how people’s needs will be served with the support of digital tools. A clear and accurate plan results from in-depth collaboration with our clients. With a win-win commitment, we thoroughly address both the needs and interests of the business, as well as the needs and desires of its various audiences. Through a thoughtful analysis of each client’s vision, and a commitment to a satisfying customer/user experience, we recommend a customized blend of tools to bring the vision to reality.

 

creative

The nuances of people’s needs and desires are complex. People often make decisions based on emotional impressions in a fraction of a second. With great creative we can make a powerful emotional impact on users. By continuing to prioritize the needs of each audiences, we can define the impact you want to have, emphasizing the key calls to action. Taking into account the full spectrum of creative disciplines, we can create a stunning interactive experience that artistically expresses your core message.

 

A clear, compelling vision inspires an exceptional interactive experience. A strong, reliable technology platform delivers it. We choose technologies that deliver outstanding results, matching the goals of a business and the needs of its audiences. We ensure that the technologies used are sustainable and scalable over time, giving our clients maximum flexibility and adaptability in a changing marketplace. We emphasize relevance, power, reliability, and quality when choosing each technology solution.

 

eMarketing

We know that it’s human nature to seek out high quality interactions. People want and need to connect. Our customer-centered approach to e-marketing guides us in creating compelling, socially relevant conversations between a company and its audiences. We engage audiences, listen, thoughtfully craft responses, and then measure the success. We stay committed to continuous enhancement of the messaging that allows the relationship between brand and customer to thrive.

 
Brand Communication

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Brand Communication
Your brand is the promise you make to your customers. It includes the perceptions of everyone who encounters your business and it embodies your reputation and trustworthiness.

We make sure that every interaction and point of contact engages your customers in a way that expresses and fulfills your brand promise. We also measure the perception of your brand and help you find places where the online expression of your brand can be improved.
Audience analysis and market segmentation

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Audience analysis and market segmentation
Who are you trying to reach?
How well are they finding you?
How do they define their needs and wants?
Where and what have they heard about you?
What can you offer them that they need?
What actions to you want them to take?

Uncovering the answers to these questions is critical to achieving your objectives. We use analytics, interviews, surveys and other tools to eliminate guesswork and deliver real results.
Competitive analysis

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Competitive analysis
Just like the rest of your business, your online strategy must change and evolve to match the changes in the competitive landscape.

We evaluate how you compare in both content and functionality and make recommendations on ways to close the gaps and maximize opportunities to out-perform your competition.
ROI metrics definition anand analytics

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ROI metrics definition and analytics
Emerge works with you to both define what success looks like and build in tools to enable continuous improvement of your site's performance
Brand experience assessment & development

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Brand experience assessment & development
To make your brand as effective as possible online, we first evaluate how it is positioned across all touchpoints, to ensure your online presence supports your brand promise consistently across the mix.

We also make sure your brand is prioritized so that it never gets lost in the overall user experience.
Trusted Computing Group Website Redesign

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Oregon Herbs Website Launch

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User experience design & interaction design
Even the most engaging brands will never deliver to their potential without an engaging and inviting user experience.

Once we have defined the experience that best fulfills your brand’s promise, we bring that experience to life in the ways that will maximize results, both immediate and over time.
Information Architecture Schematics

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Information Architecture Design

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Information Architecture
A successful user experience must actively address the needs of your audience in order to achieve the highest-level user adoption and participation in order to drive tangible business results.

By carefully connecting the insights developed during the strategic process, we can continuously test every user-interface and information architecture decision to ensure that form, function and design combine to create a seamlessly intuitive expression of your brand.
Data Visualization

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Data Visualization
Making complex information easy to understand can be critical to getting your message across effectively. The bottom line is that confused customers do not buy.

We actively pursue strategies to help your viewers understand and navigate through your varied flows of information, by displaying them in ways that are visually intuitive and easy to grasp.
Rich Media

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Rich Media

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Rich Media

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Rich media development
Rich, emmersive experiences are essential to engaging your audience in a way that will stick with them. We select from a broad palette of rich-media options including video, animation, audio and interactivity to take your online experience beyond text and graphics on a page. Consistent with your strategy and objectives, we choose the most appropriate technology from leading platforms including Adobe Flash and Flex and HTML 5. We can also create content-managed rich media, so that your messaging can change to meet tomorrow's challenges.
CMS Dashboard

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CMS Image Library

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Content & Asset Management
No one understands the needs of your business better than you. That's why we believe that your needs should determine how the software can best support your business—not that the business has to change to accommodate the software.

Having a content management system that gives you maximum efficiency can reduce up-front development and ongoing support costs, as well as improve the value of your site by delivering more up-to-date and relevant content quickly and easily.
Application development

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Application development
We build web, mobile or desktop solutions through Agile models in order to achieve maximum efficiency through flexible collaboration with clients as well as the ability to adapt to continually changing requirements with transparency, frequent communication and the opportunity for continuous refinement.

We also offer Rapid Application Development, utilizing existing web frameworks and leveraging open-source projects to deliver customized solutions with half the work.
eCommerce

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Shopping Cart

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eCommerce
Incorporating a full-featured e-commerce system into your web site enables users to buy physical or downloadable products, make donations or pay membership dues. E-commerce should integrate seamlessly with your current business systems and help you to acquire new customers as well as extend and reinforce the relationships you’re your existing customers.
3rd party & legacy systems integration

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3rd party & legacy systems integration
Improving your website shouldn't require scrapping existing technology infrastructure that's meeting your needs. Whether you need to integrate with third-party solutions such as Salesforce.com, connect your website to external data sources, import data from your current system or produce reports that integrate with your established workflow, Emerge can help make sure you don't have to reinvent the wheel.
Search Engine Marketing (SEM)

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Search Engine Marketing (SEM)

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Search Engine Marketing (SEM)
We first analyze your existing web presence, work with you to gain a deep understanding of your audience, and review the competitive search landscape. We then establish specific objectives and choose the appropriate strategies that have the greatest potential for success.

Once we've implemented your solution, we monitor and report on the performance of each initiative, fine-tune the strategies to maximize your results, and continue to build towards exceeding your objectives.
SMM Twitter

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SMM Facebook

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Social Media Marketing
Social Media is much more than a way to attract new customers. In today's Social Web, leaving customers without community support can quickly destroy both brand trust and sales.

An effective Social Media strategy helps you engage your customers openly and authentically to improve brand perception, customer loyalty and good will. By integrating measurement and analytics into the heart of your strategy, we help you to stay on top of what works and what doesn't, so you can seamlessly adjust your tactics to maximize your results.
Email Marketing

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Email Marketing
There's a reason we all get so much email—when done right, email marketing works! We make sure you messages don't get stuck in a SPAM filter by making sure your content and presentation leave your prospects and customers wanting more.

To ensure the best end-user experience we perform thorough email reader testing, and manage your campaign and landing pages to maximize actionable information, so you know exactly what works best and why.
ROI Campaign Assessment

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ROI Campaign Assessment
How are visitors getting to your site? What search terms are they using? How are they navigating your site? Which paths are generating positive ROI? Which marketing efforts are paying off, and why?

Using best-in-class tools with user-friendly reporting, we help you draw actionable insights from your site's analytics so that you can continuously optimize the performance of your site.
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Emerge Interactive

We know... You might be asking yourself, what is going on?
We're very excited to announce that after 10 years as Empire Group we have changed our name to Emerge Interactive as part of a repositioning strategy to better communicate the company's status as a full-service digital agency. With the support of a remarkable assembly of clients and partners and an expanding service offering over the last 3 years the company has outgrown its old name. Welcome to the new website!

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