Emerge Interactive today announced the launch of a new website for the Ethernet Alliance (www.ethernetalliance.org).

The Ethernet Alliance is a global consortium of system and component vendors, industry experts, and university and government professionals who are committed to the continued success and expansion of Ethernet technology. The mission of the Ethernet Alliance is to support activities from Ethernet technology incubation to interoperability demonstrations, and education. The alliance needed a new website to better serve their current members, enhance the awareness of their organization and to help them to reach new constituents who share an interest in developing and promoting Ethernet technology and standards.

Working closely with the Alliance and their partners at VTM, Emerge Interactive developed the new site using a comprehensive, user-centric Information Architecture, a complete visual design and branding update and an Enterprise-class Content Management System.

The new Ethernet Alliance website will be a catalyst for them to reassert themselves in the marketplace, propelled by a clearer vision of who they are, what they offer and who their customers are.

About the Ethernet Alliance
The Ethernet Alliance is a global consortium comprised of system and component vendors, end users, industry experts and university and government professionals who are committed to the continued success and expansion of Ethernet technology. The Ethernet Alliance takes Ethernet standards to market by supporting activities that span from incubation of new Ethernet technologies to interoperability demonstrations and education. For more information, visit www.ethernetalliance.org. For information on becoming an Ethernet Alliance member, please visit www.ethernetalliance.org/get_involved.

About Emerge Interactive
Founded in 1998 (originally as Empire Group, Inc.) and headquartered in Portland, Oregon, Emerge Interactive provides a holistic, user-centered approach to achieving innovative results through integrated strategy, user experience design, web and application development, eMarketing, and new media.

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