Scott Lennartz is an experienced marketing professional, leader, and accomplished yogi. Whether growing a Silicon Valley business to multi-billion dollar run rates, revamping a local yoga studio to better serve the Portland community, or balancing a handstand in the early morning, Scott has successfully navigated a variety of challenges both large and small.

Scott has a Bachelor of Science in Computer Science and Mathematics, a Master of Business Administration, and is a Yoga Alliance E-RYT 500. He is currently the owner of Yoga Bhoga in Portland, Oregon, as well as the Vice President Marketing and Business Development at Voicebox Industries.

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Here are the highlights of our conversation with our guest:

Scott’s passion for putting his energy to things which make a change or makes an impact. His focus on outcomes was brought about by his craving of seeing results from decisions he had made after working with different types of companies.

About his interest in technology since he was a kid, how things like coding gets him stoked and his smart decision when he went from Cisco rather than pets.com up to the time he left Cisco and joined Voicebox.

What Voicebox is all about, how it works in a seamless way that makes users feels good, how they use the technology to tailor-fit or make a unique experience for users before and after the event and why it is essential to get rid of all the confusion by designing your products to be very intuitive.

Scott discusses why they went for being mobile responsive but have not decided to invest in a mobile app. He shares that in their opinion, downloading an app will be a negative experience for their user and would contradict to their goal of having Voicebox to be as simple and fun as possible.

The hurdles that they are experiencing such as internal growth, developing talent and raising capital for expansion.

How they get input and feedback from customers through pop ups where you can enter a text message in your phone and it will pop up in the big screen. It’s fun and gets people to engage in more ways.

The cool project that they are working on right now: Roulette, a feature where you can go to a page and spin to get random songs for you to sing. If you want to keep tabs on the things that Voicebox is working on, go to http://vbsongs.com/.

Rapid Fire Questions

• What is your definition of innovation?

Some people think it’s about tech but it’s actually about how making an impact on how people live their lives.

• Would you put more emphasis on the idea or the execution? How would you weigh each of them and why?

It’s 99% execution. We can talk about stuff all day but the hardest thing to do is to ship a product out.

• What is your biggest learning lesson on your journey so far?

You have to have the right team and put people in the right roles for things to come together.

• What is your favorite business book?

Good to Great: Why Some Companies Make the Leap…And Others Don’t by Jim Collins

Traction: How Any Startup Can Achieve Explosive Customer Growth by Gabriel Weinberg

• What is your favorite digital resource?

Evernote

Slack

• What is your favorite app and why?

vbsongs.com