Ep. 55 - TUMI w/ Chief Digital Officer Charlie Cole and Jordan Bryant

Charlie Cole joined TUMI in 2015 as the Company’s Chief Digital Officer. In this role, Mr. Cole is responsible for overseeing and developing the brands’ national and international e-commerce and digital platforms.  Since Samsonite’s acquisition of Tumi in 2016, Charlie has also taken the role of Global Chief eCommerce Officer for Samsonite Corporation – which includes oversight of global strategy for brands such as Samsonite, American Tourister, Hartmann, Gregory, High Sierra and others.

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What not to do... Most people define usability based on last-touch click data. Take a step back and get out of your own way.

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[Podcast] "What not to do... Most people define usability based on last-touch click data. Take a step back and get out of your own way." - Charlie Cole, Chief Digital Officer - TUMI joins #EmergeM1

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