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Marketing News: How to Build Trust Online
Judgments are made online in a seeming nanosecond. Guest columnist Jonathon Hensley of Emerge Interactive explains how to design your Web presence to make the best first impression.
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The Web as random acts of kindness
Feeling like the world is becoming less friendly? Social theorist Jonathan Zittrain begs to difffer. The Internet, he suggests, is made up of millions of disinterested acts of kindness, curiosity and trust.
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2009 Midyear Edelman Trust Barometer
Trust in business has stabilized and is recovering significantly in some of the world's largest markets, according to a six-country 2009 Midyear Edelman Trust Barometer Report, an abridged version of...
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Seth Godin: Why tribes, not money or factories, will change the world
Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.
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Edelman, the world's largest independent public relations firm released their 2009 Trust Barometer report. This is the firms 10th study of trust and credibility spanning the global marketplace.Today...
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