April 17, 2009
Edelman, the world's largest independent public relations firm released their 2009 Trust Barometer report. This is the firms 10th study of trust and credibility spanning the global marketplace.
Today we live in economy of trust! This impacts business at all levels, from the Fortune 500 company with a solid brand and reputation that spans decades, to the young entrepreneur who's just beginning the task of turning a vision into a thriving enterprise. A holistic, user-centered approach to building trust, your brand and your market strategies has never been more critical to success.
The Edelman 2009 Trust Barometer study is an insightful and thought provoking piece to look at as you consider your next steps.
