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Seth Godin: Why tribes, not money or factories, will change the world

Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.

May 12, 2009

We know... You might be asking yourself, what is going on?
We're very excited to announce that after 10 years as Empire Group we have changed our name to Emerge Interactive as part of a repositioning strategy to better communicate the company's status as a full-service digital agency. With the support of a remarkable assembly of clients and partners and an expanding service offering over the last 3 years the company has outgrown its old name. Welcome to the new website!

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