Just like the rest of your business, your online strategy must change and evolve to match the changes in the competitive landscape. We evaluate how you compare in both content and functionality and make recommendations on ways to close the gaps and maximize opportunities to out-perform your competition.
Research and Planning
An effective online strategy provides the detailed plan for how people’s needs will be served with the support of digital tools. A clear and accurate plan results from in-depth collaboration with our clients. With a win-win commitment, we thoroughly address both the needs and interests of the business, as well as the needs and desires of its various audiences. Through a thoughtful analysis of each client’s vision, and a commitment to a satisfying customer/user experience, we recommend a customized blend of tools to bring the vision to reality.
Audience Engagement and Retention
At the core of your success is the thorough understanding of how your customers engage with your brand and why they keep coming back. Our audience engagement and retention studies help you understand strengths and weaknesses in how you reach your customers, and provides invaluable information that can be used to really focus an online strategy.
Targeted Content and Messaging
Based on the outcome of the engagement and retention strategies we'll create communications strategies that leverage your strengths. We offer communications strategy services, copywriting, data visualization and graphic design services to help drive your brand forward.
Technology Platform Assessment
Sure, we have our favorites but we work across a huge range of technologies. Our depth and breadth of experience engineering technical solutions for business allows us to effectively assess your systems and provide a meaningful integration plan and infrastructure assessment.
Road-map and Requirements Prioritization
You’ve heard it before: without appropriate planning, you’re planning to fail. The strategic road map helps organize and prioritize the outcomes of the Discovery process into a phased plan with clearly identified goals. It’s a valuable tool to maintain focus and ensure that your initiatives are always moving toward an ultimate goal.
Measurement and Analytics
We work with you to both define what success looks like and build in tools to enable continuous improvement of your site's performance.