And the bronze medal went to...
Dante’s Inferno by Electronic Arts, for winning best Digitally Led Integrated Campaign! Emerge Interactive worked with the entrant company, Wieden+Kennedy to develop the award winning interactive game, titled "Highway to Hell." The video game was ultimately created in order to bring attention toward nine different sins, or nine levels of hell, for the player to travel through. The purpose is for the player to be stimulated into thinking more deeply and conversing about each of the sins. Not only did the project win the bronze for the campaign, it was also nominated for a Webby award.
The prize was awarded at the 57th Cannes Lion International Advertising Festival where about 24,000 entries were received and judged based on their impact and expertise. Awards are given out accordingly and winners receive the prestigious Lion trophy for their work.
The festival allows advertisers and communication professionals to debut and showcase their talents and expertise. Emerge Interactive is proud to have been a part of this highly recognized project.