6 Reasons We are Excited about WebVisions
This week Portland's annual digital media conference is taking place, WebVisions. The schedule boasts lots of interesting sessions, but here are the ones we are particularly excited about:
Jared Spool (@jmspool) is one of the funniest speakers in our industry. If you've ever seen him talk, you know that he is entertaining, educating and inspiring-all at once! We haven't heard him speak on this topic yet, so we're curious what he'll pull out of his hat this time.
It used to be that we'd pitch clients a web presence as an extension of their brand. The times have changed though and digital now drives the brand presence. But it's more than the logo on the site that sticks with the user: it's the whole visual interface and how easy they can interact with it.
Web fonts have made a big splash in the last year. If this session holds true to its title, we will find out how we can best use them as the technology and browser support keeps evolving.
Companies are cranking out apps like crazy, but how do you ensure users keep using your apps over time? Push notifications, in-app notifications and dripping content are just some of the tactics to ensure long-term engagement.
One brand, one consistent user experience, right? Wrong! At least that's how today's cross-device experience landscape looks. Let's go over how to do it right.
Admit it: last time you were tasked with diagramming the sitemap/workflow/process-flow you wished the rapture would just whisk you away from that arduous task. Digital experiences have long eclipsed what can be easily documented using 20th century methods. Let's see the latest methods to document our modern user experiences.