Ask these executives, “Who’s reading your CSR Report?” Well, hardly anyone…
More and more companies are producing CSR reports. Most have yet to figure out how reports fit into an overall corporate strategy that strengthens the brand, and operational alignment. Consequently, they are content with the mere act of reporting and their reports often lack vision and imagination.
I believe that with a little creativity, companies can create CSR reports that attract, engage and inspire a broad audience of stakeholders and consumers. Below are six communication tips to help your company create a report that more people will read and share.
Check out the full article featured on TriplePundit at http://www.triplepundit.com/2013/12/whos-reading-csr-report/