Our Guest Diane Loviglio is the Co-Founder & CEO of Boon + Gable whose vision is to make shopping less time-intensive and more enjoyable. Boon + Gable sends a personal stylist to your home with clothes from brick and mortar retailers. The stylist advises what best fits for you and you pay only for what you keep. When not being a CEO, she can often be found in her favorite pair of AG jeans and playing with her 2-year-old daughter.

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Here are the highlights of our conversation with our guest:

• Diane shares how Boon + Gable was born from a personal pain point, her background in architecture and her hobbies which include trying new recipes out, staircase walks in San Francisco, and exploring cities.
• Why Boon + Gable means ‘a favor to your home’ and why Diane choose this name for the company.
• What inspired Diane to transition from architecture to start up, her frustrations about the way she shopped before, and how she came up with the current model of their company.
• Diane introduces Clark, the company’s algorithm and how he interprets data; where and when your stylists come into play; and the oath which comes with signing up.
• Their strategies in driving ratings up and getting to their current Net Promoter Score (NPS) of 85% ; and where they are getting their consumer insights to get them to understand their customers more.
• How they figure out what to bring during their first and succeeding customer visits and their unique mobile-only model.
• Why she decided to go with a mobile-only approach; things that they are working on such a shortening sign up flows and tweaks in in-person visits; and her visions for Boon + Gable to take the business further.

Rapid Fire Questions

What is your definition of innovation?
Innovation is doing things differently but not just for the sake of doing thing differently. It’s doing things differently so you can save the resource or create one.

• Would you put more emphasis on the idea or the execution? How would you weigh each of them and why?

Totally execution. It’s like 1% idea and 99% execution. You can sketch up as many ideas as you want but execution is where the rubber meets the road, that’s the hard part. It’s where the nitty-gritty details are, it’s what makes or breaks the service.

• What is your biggest learning lesson on your journey so far?

Being a founder and being able to grow a team, my biggest learning lesson is understanding the motivation of your team mates. It helps everyone align themselves.

• What is your favorite business book?

Blah Blah Blah: What To Do When Words Don’t Work by Dan Roam

• What is your favorite digital resource?

Google

• What is your favorite app and why?

Instagram and Tumblr

• What is the coolest thing that you are working on right now that you want everyone to know about?

We’re bringing on some large retail partners which means that our catalog will triple our current 46k.