Mike McGuire is the Vice President of Research in Gartner for Marketing Leaders which specializes in mobile marketing, guiding digital marketers on how context, community, location and time converge on a consumer’s mobile device to change the relationship between customers, prospects and brands. He is responsible for the mobile marketing research agenda and also covers the online music segment specifically, digital distribution and also looks after Gartner’s coverage of legal and regulatory issues that affect media companies.
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