Charlie Cole joined TUMI in 2015 as the Company’s Chief Digital Officer. In this role, Mr. Cole is responsible for overseeing and developing the brands’ national and international e-commerce and digital platforms. Since Samsonite’s acquisition of Tumi in 2016, Charlie has also taken the role of Global Chief eCommerce Officer for Samsonite Corporation – which includes oversight of global strategy for brands such as Samsonite, American Tourister, Hartmann, Gregory, High Sierra and others.
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[Podcast] “What not to do… Most people define usability based on last-touch click data. Take a step back and get out of your own way.” – Charlie Cole, Chief Digital Officer – TUMI joins #EmergeM1
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