Customer Experience Center App
The Customer Experience Center contains multiple areas that resemble different real-world applications. For this project we focused on areas that represented a reception area, a large public sports venue, a cafe, a retail store, and a hospitality room. Using Bluetooth technology embedded in Aruba’s network infrastructure, the Meridian platform allows pinpointing a person’s indoor location with GPS-like precision, which is a capability we wanted to incorporate in the customer experience. Throughout the CEC we focused on creating personalized encounters, such as welcoming visitors personally when they enter the space, allowing them to place a cafe order that would be delivered to them based on their detected location and order history, and a retail application that provides them in-store directions to products of their interest.
The app they delivered is critical to how we bring in customers and showcase our products. Our space is different and the visitor experience is distinct. That uniqueness generates sales and we couldn’t have achieved it without Emerge.
Rick Reid Hewlett Packard Enterprise (HPE) – Aruba
Solving complex digital experience challenges
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