The Tools of Creative Possibility
We were committed to helping Wacom convey that it isn’t only about these amazing products; it’s about what their customers can do with them. To tell this story, we incorporated art made by real Wacom users. Embracing and celebrating these artists helped us to show each product’s capabilities, and to create a new narrative and sense of community that demonstrates Wacom’s connection to their customers and commitment to making the world a more creative place.
Wacom is a global company, distributed in more than 150 countries, and we knew each user experience would have to support localization into multiple languages. We worked closely with Wacom’s development team to ensure smooth translations for roll out into each market, and to push the boundaries of their enterprise CMS. With persistence, resourcefulness and a little imagination, we were able to turn complexity into creative opportunities.
The team at Emerge came up with unique ways to demonstrate the attributes of our products while communicating the benefits. Genuinely high-level thinkers, they were able to develop a strategy and execute it efficiently.
Ellen Burton Senior Director, Wacom Technology Services
Solving complex digital experience challenges
When you can’t afford to get it wrong we’re here to help you. We create smart products, web and mobile solutions.