CLA Instagram Campaign
Take the Wheel is a natural fit for the CLA buyer who is a digital native, looking for their 15 megabytes of fame. What makes this unique is that, unlike most of the other Instagram initiatives, we’re not looking to push a marketing message out through the platform. Instead we’re utilizing Instagram in a more holistic way, as visual storytelling and interpreting the CLA.
Bernie Glaser VP of Marketing at Mercedes-Benz USA
Cannes Shortlist: Branded Content + Entertainment
Effie Winner: Silver (Automotive)
Webby Finalist: Social Media, Photography
Smarties Campaign Winner: Marketing Strategy Gold
Solving complex digital experience challenges
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